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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    If you aren't upping your content game in a big way this year, you're going to struggle. So make it great: Copyblogger states that 80 percent of people will read your headline, but only 20 percent will read the rest of the page.

  3. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Even if getting back to the best rankings you've ever had may not be in the future, that doesn't mean it's game over. It's funny how when you change a few words in some quotations about love, you get a whole new meaning as it applies to SEO.

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Although Google isn't the only search engine in the game, they are definitely the most dominant in terms of search market share in North America. And just like bad links, otherwise great sites whose only flaw was being owned by someone not familiar...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    The goal of foundational SEO isn't to cheat or "game" the search engines. During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can...

  6. How Link Building Changed in 2013

    From what I'm seeing, it's still the same game even if it's gotten harder. For a full listing of 2013 updates, Moz has a great list. We rename the process, we struggle to adapt to updates, we beg clients to let us stay as safe as possible, we argue...