SEO News

New Google Products

RSS
  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Minimally, marketers should focus on three important sets of...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Include products, URLs, and phrases that include your brand name. In AdWords, you can use Google Analytics to segment your brand keywords by channel. If you are running search on Bing, Bing's new tool analyzes data to help you determine if bidding...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Showcasing Your Products As a reminder, there are new specifications that will require updates to all Google Merchant Center product feeds by September 30, 2014. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Some of life's most memorable moments are products of surprise: a surprise birthday party, marriage proposal, promotion, bonus or an unexpected gift. Customers engaged with personalized, emotional messaging are up to 20 percent more likely to...