Or a podcast that one person wants to hear on their commute to work might also work as an e-book for those stay-at-home readers who want a rich source of reference. You could do many more of course as and when appropriate – create infographics...
Download the SEW Weekly podcast from WebmasterRadio.fm and visit the Search Engine Watch Facebook Page to comment or submit questions or topic suggestions for an upcoming show. How Google makes $100 million a day in paid search was discussed, as...
I'm also the co-host of the Astronomy Cast podcast. This allows new Google+ users to instantly have an interesting stream of science content. ES: You mentioned that Google+ was integral to your journey from 0 to 3 million monthly visitors, can you...
More options include everything from guerrilla marketing to sponsoring a podcast. Senior Google Engineer Matt Cutts in a recent interview said: Other marketing avenues could be as simple as paying other sites to promote the contest (within Google...
As noted in this recent mobile SEO podcast with Cindy Krum one of the first decisions you need to make is what types of devices you’re targeting. Google just introduced a new version specific to mobile sites designed for smartphones.
How could each component of the conversion from podcast to video could be leveraged for a wider and quite often new audience? This is important on this project because YouTube only allows 15 minute segments and the podcast is generally over an hour...
If search marketers were given the opportunity to extend their keyword lists into podcast inventory (e.g.the way keywords work in contextually-targeted Google Display Network campaigns), they could offer clients an additional reach opportunity...
One of the best places to look for podcast or vodcasts is iTunes. Plus, there's an extra bonus: Google uses (mostly YouTube) videos in their universal search results, which means there is another possibility of making it to Page 1 of Google's results.
For more information, you may listen to Peter Clayton's podcast where he recently interviewed me on this and related subjects. Porters went out of business because they didn't successfully migrate their website to match how the customers using...
During her weekly video podcast, she said the German government wants to protect its authors. Consider German government's love-hate relationship with Google, which was the topic of discussions during Search Engine Strategies Berlin two months ago.
If you want to hear Tuesday's morning keynote by Peter Morville, you can download the podcast at WebmasterRadio.fm. Prior to that, Siroker was a product manager for Google Chrome and Google AdWords. These include "The New MultiMedia Search Age Has...
A: Lee Odden (TopRankBlog) Jeremiah Owyang (Altimeter Group), Mashable, Charlene Li & Josh Bernoff (Groundswell), Chris Brogan & Julien Smith (Trust Agents), Shel Israel (Twitterville), Steve Levitt (Freakonomics), Dale Carnegie books, Laurie...
Podcast optimization - well podcasts are now videos and most are hosted on YouTube. Mobile Marketing Strategies" and "SearchAppalooza - Kick-Ass Apps Contest & Talking Search Beyond Google" jump off the conference agenda.
Do you need to produce a video or a podcast before you start the campaign? To start the conversation mining process, you should subscribe to RSS feeds of news alerts related to your company and brands on Google News, as well as saved searches on...
If you're looking for more advice from David, you can find it via his brand-spanking-new podcast airing on Webmasterradio.fm beginning today, "PPC Rockstars. PPC Advice, Podcast StylePosted by Kevin NewcombIf you're interested in pay-per-click...
A good press release with the links, podcast and video gor picked up in some major media sites. The podast was registered at podcast sites. When you understand that Google's PageRank and "links as votes" system is basically a PR model of third...
At SES New York 2008, he's speaking at the session, Beyond Linkbait: Getting Authoritative Online Mentions, and will be moderating the Podcast & Audio Search Optimization session. In his spare time, he did a video interview with Adam Lasnik of...
Podcast & Audio Search Optimization am-12:15pm About a month after last year's SES New York, Google announced its critical first steps toward a universal search model that offers users a more integrated and comprehensive way to search for and view...
Search Engine Strategies - London - Video & Podcast SEO by Mal Watlington, who also covers the Video & Podcast SEO session. SES London 08: Video & Podcast SEO by Li Evans, who covers the Video & Podcast SEO session.
Chris is also a moderator within the SEW forums, associate editor of the Search Engine Roundtable Blog, and co-host of the weekly "Search Pulse" podcast at WebmasterRadio.FM. PageRank Is The Primary Google Search Ranking Factor, Andy Beard
