SEO News

New Google Personalized

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    When asked about personalization factors that could influence rank data, Adams said, "You'll never rank in personalized search unless you rank generically as well. As a marketer, Adams said he would make sure his content ranked first in a non...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The Reinvention of Marketing: Personalized Experiences The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what device they are on, and where they are interacting with the brand.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. You can maximize engagement, brand preference, loyalty...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    And not just email them: but send each one a personalized, non-pushy message. But it's got almost everything you want in an outreach email: personalized, non-pushy, and gets the person involved with your content (which makes them more likely to...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Companies in 2013 took big steps toward better tying their customer data to personalized email content. Google Now will show you the time it takes to get to work without inputting the address, or pull flight information for scheduled events in your...

  6. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  7. Could Bing Ever Overtake Google in Search?

    If Bing continues to do search right and uses actual social media data to influence search results, the search results will continue to become more personalized. Preface: I'm pissed at Google. In my opinion, this is a make it or break it type of...