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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did your piece get enough time on prominent pages? Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Tools like Majestic/OSE can be used to find top...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. As a reminder, there are new specifications that will require updates to all Google Merchant Center product feeds by September 30, 2014.