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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. Dealing With Onsite Duplicate Content Issues

    You can also inform Google how you would like it to index your pages. It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL, PR dispersion, and supplemental pages in...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. Now Google is considering ways to let consumers try out new apps without downloading them in full, something...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Identification of all mobile pages Mapping(s) of mobile to desktop pages Optimization of desktop pages for both desktop and mobile. However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    We’ve all been there, and Moz’s On-Page Grader was created to help you analyze your keyword strategy for particular pages on your website. These behavior patterns may include things like a user downloading an e-book, spending several minutes on...

  6. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    He adds, "Google has long been able to identify and produce snippets for results pages, forums, and Q We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g.tables used for formatting Web pages.

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental...