SEO News

New Google Covers

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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    As marketers who have been following Google's recommendations for some time, this concept is nothing new, but the updated version of the guidebook gives some examples of what E-A-T means. The latest version of Google's "human rater handbook," a.k.a...

  2. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    In looking at the first recommended ad group opportunity, Google estimated that this new ad group would provide an additional 1,000 impressions, 18 clicks, and only $17 in cost per week. In researching the 25 new keywords Google recommended, 5 were...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Due to the scope and complexity of Schema.org, it pays to check the quality of your code with the Google Structured Data Testing Tool. It may also get your Google+ brand assets to appear on the right rail Knowledge Graph area of Google for branded...