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  1. Google Analytics Adds Mobile Capabilities to Tag Manager

    Out of the box for its initial launch, Tag Manager for Mobile Apps supports Google Analytics tracking, and both conversion tracking and remarketing using AdWords tags. Google Analytics has introduced two new features: a new version of Tag Manager...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. This type of targeting by website behavior coupled with search behavior is a wake up...