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  1. Using Analytical Analysis to Help Improve Conversions

    Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined segments for converters and non-converters. For those that have taken an analytical review of improving conversions...

  2. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Google My Business Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below: AdWords makes it really easy to link Google My Business Import your business location(s) from GMB into...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  5. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. Google has updated its search engine algorithms in an attempt to...