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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. The Facebook Exchange (FBX): Retarget select audiences...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users...