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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. Google has updated its search engine algorithms in an attempt to...

  3. Dealing With Onsite Duplicate Content Issues

    Tell Google How to Index Your Site: Google allows you to decide which page should be crawled and which should not. Google offers advice here for URLs containing specific parameters. You can also inform Google how you would like it to index your pages.

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  5. Google App Searches Gmail for Upcoming Bills

    That is a question you’ll never have to wonder again with the Google App’s new update. Current Google Search users must opt into the new service in order for it to be activated. The comments on Google’s G+ release vary from excitement to distrust...

  6. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. Google has been developing its Knowledge Vault, a system that uses machine learning...

  7. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s...