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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that suggests Google is testing two to three version of Pigeon’s results. New data coming from BrightEdge’s Data Cube analysis reveals...

  3. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. It can help you find new keywords to target via paid search, find new networks or websites to run display ads on...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. A continuous video series on how to save money for a new home and how to get a loan for that home...

  5. Google Starts Penalizing Sites for Rich Snippet Spam

    The new warning was first mentioned in a forum post on the Google Webmaster Central forums from a user who is asking for clarification about the warning and what the issue could be. The new penalty seems to affect websites that are misusing rich...