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  1. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. It can help you find new keywords to target via paid search, find new networks or websites to run display ads on...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. A continuous video series on how to save money for a new home and how to get a loan for that home...

  3. Google Starts Penalizing Sites for Rich Snippet Spam

    The new warning was first mentioned in a forum post on the Google Webmaster Central forums from a user who is asking for clarification about the warning and what the issue could be. The new penalty seems to affect websites that are misusing rich...