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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    You then send a tailored welcome message to get her engaged and embrace this new relationship. New: Defined as a new subscriber in the past 30 days The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  3. Google Analytics Finally Gives Developers Content Experiments API

    The new content experiments API allows developers to pick and choose from all the features available within Google Analytics Content Experiments and create a custom solution that fits their needs. The full details of the new Content Experiments...

  4. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Amazon has announced a new sign-in service, Login with Amazon. Amazon shoppers tend to be a loyal bunch, and appreciate usability features, such as one click ordering. As an ecommerce driven company, this is an interesting and intelligent move for...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...