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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Here are the most compelling new features Google is rolling out, with some color on how they will benefit retailers going forward. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Keep them succinct, but ensure you include the top product features and reinforce its benefits. Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. They also consistently displayed the key features that...

  5. 26 Free Must-Have Tools for PPC Success

    With Adwords Editor and its many bulk editing features, those days disappeared. Hopefully you've learned of a few new helpful free PPC tools from this list! Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines...