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  1. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is a big deal. We've had attribution tools in AdWords in a long time in the form of Search Funnels, but the new introduction brings us attribution modeling. What's New in AdWords? But if the final search was a price comparison, then if I'd...

  3. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    Not only does that number represent a great deal of relevant conversation, it is a great source of keyword data! SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    In essence, it was a big deal when a high-profile website thought your content was awesome enough or that you were important enough that they would republish something you wrote on their site. You could be surprised with how direct traffic from...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. Social media advertising is what traditional search engine marketing was 5 years ago: constantly...