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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked as "easy fixes" or "critical. Whether you’re re-evaluating your current keyword strategy or implementing a new one, this tool can help you...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Unfortunately, as it does for so many businesses, updating our online location information was relegated toward the bottom of the move's priority list and we had to put off addressing this critical task until two weeks had passed in our new space.

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, Searchmetrics says the quantity and quality of backlinks remains crucial because new features have been revised to improve the quality of results. Tip #6: User Signals Are Critical The study, which is focused solely on Google results...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the...

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Indeed, Facebook’s might have a better chance of success than Google’s, given the fact that its activities are happening on a...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    That means knowing where to look is critical. Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful insight from experienced print content teams and how what may appear to be a collection of words...