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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. Have We Launched Any New Messaging? If the problem wasn't our keyword list, then it has to be the new...

  2. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Press Releases are critical for generating buzz and awareness for a small business. Specifically, small businesses should reconsider PPC (especially remarketing), put a new push on user experience and conversion, and re-engage with their PR teams.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We may find new channels for increased visibility, other markets we can expand into or with this screen shot we can see Sears.com gets 24.3 percent of its traffic from referrals. It's critical to write unique, compelling ads that attract targeted...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. You also need to identify the decision points in the task flow, as these are the...

  5. So... You Think SEO Has Changed?

    This is also true for blogging, which has also been a critical SEO tool, not only for link building but for producing a new, consistent stream of quality content. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has...

  6. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Thought leadership elevates content creation to new heights by focusing in on quality insights, good writing, and taking a...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It's actually the greatest story never told (until now) about content as a marketing tool that helped to deliver humans to the moon," said David Meerman Scott, most notable for writing The New Rules of Marketing and PR and coining the term...

  8. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Instead, we can inject small, critical doses of creativity that get us over the hump, that restore our momentum as we move ever closer to mind-melding with our market. The excitement of surprising flavors and new ingredients: farro, amaranth, quinoa.