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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, Searchmetrics says the quantity and quality of backlinks remains crucial because new features have been revised to improve the quality of results. Tip #6: User Signals Are Critical The study, which is focused solely on Google results...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Indeed, Facebook’s might have a better chance of success than Google’s, given the fact that its activities are happening on a...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    That means knowing where to look is critical. Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful insight from experienced print content teams and how what may appear to be a collection of words...

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    For example, a simple search for "Friends of friends who work at The New York Times" resulted in several results: This personalization is absolutely critical. Turn to public relations. It's one of the most valuable online marketing strategies you...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    A critical output of this initial user research and problem definition phase is a well-articulated UX strategy. The better your UX expert is, the more unique your new site will look and act. Do you learn something new from them or do they simply...