SEO News

New Country International Search Marketing

  1. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  2. Content Strategy for an International SEO Campaign

    Make sure that you use the term that people in your target country are using to search for you. Approaching a new country or locale is much the same. Even in a regional campaign in a single country, you might find that the same product or service...

  3. Localization for International Search Engine Optimization

    The assumption here is that if you're investing in an international SEO effort, you're serious about making inroads into a new country. While every country is different, here are some ideas for how to approach a localization strategy in a new country.

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    When I graduated college, my first step was a doozy: an internship in a foreign country, namely Germany,” she recalled. For all these reasons and more, it’s important to celebrate the women who fought for women’s equality on International Women’s...

  5. How to Launch an English Only Global Search Marketing Campaign

    Expats are typically migrants from one country to another. Ethnic communities: A community of people who may have originated from one country living in another country. Targeting expat professionals is a great strategy, not only will you find that...

  6. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    In 2009, the company opened the country’s first ceiling tile showroom in Windsor, California. Ceilume tiles have received ICC-ES recognition, which means they meet the 2006 and 2009 IBC (International Building Code) requirements.