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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. It doesn't matter what team, country, or company you represent. The worst thing you can do is to make your geo-location tool on your site written in the local...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Language & Country Code: ISO 316-1 Alpha 2 If you're marketing internationally, it is important that your content is translated properly. By marketing to consumers in the language they prefer, you can improve the way that they interact with your...

  3. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  4. Content Strategy for an International SEO Campaign

    Make sure that you use the term that people in your target country are using to search for you. Approaching a new country or locale is much the same. Even in a regional campaign in a single country, you might find that the same product or service...

  5. Localization for International Search Engine Optimization

    The assumption here is that if you're investing in an international SEO effort, you're serious about making inroads into a new country. While every country is different, here are some ideas for how to approach a localization strategy in a new country.

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    When I graduated college, my first step was a doozy: an internship in a foreign country, namely Germany,” she recalled. For all these reasons and more, it’s important to celebrate the women who fought for women’s equality on International Women’s...