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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. It doesn't matter what team, country, or company you represent. Imagine if your company were to get 4 million to 5 million new brand advocates over a short period...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Language & Country Code: ISO 316-1 Alpha 2 Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are...

  3. How to Use Google Analytics Site Search Reports

    The percentage of visits with search can vary dramatically from country to country, so do ensure you focus on the most suitable website navigation methods for your users. Language Use Globally: Also on the topic of international data, when you have...

  4. Nuances of Spanish Language Search Marketing

    The country may have customary bargaining in business while the other might not. The language tone and formal use of the language is implemented each country differently. This type of tag is used to accurately determine the language and the country...