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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic Review the ratio of new versus returning users of both paid search traffic and organic search traffic

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There are several agencies in every state and country, but who do you really compete with? The lessons are in no particular order, but include challenges from starting, running, growing, and automating processes to adding new services, adding...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. It doesn't matter what team, country, or company you represent. Imagine if your company were to get 4 million to 5 million new brand advocates over a short period...

  4. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Language & Country Code: ISO 316-1 Alpha 2 Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are...

  5. How to Use Google Analytics Site Search Reports

    The percentage of visits with search can vary dramatically from country to country, so do ensure you focus on the most suitable website navigation methods for your users. Language Use Globally: Also on the topic of international data, when you have...