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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. It doesn't matter what team, country, or company you represent. Imagine if your company were to get 4 million to 5 million new brand advocates over a short period...

  2. Germany to Treat Google Like a Public Utility?

    The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too big for its boots, according to a report from the Sunday Times. In Europe, a commitment to net neutrality is already in...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Language & Country Code: ISO 316-1 Alpha 2 Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are...

  4. How to Use Google Analytics Site Search Reports

    The percentage of visits with search can vary dramatically from country to country, so do ensure you focus on the most suitable website navigation methods for your users. Language Use Globally: Also on the topic of international data, when you have...

  5. Google Must 'Forget' Unfavorable Search Results in Europe

    There is also the possibility that the links will only be removed from that particular country's version of Google, similarly to how it removes hate speech and Holocaust denial related links in both France and Germany, as both are illegal in those...

  6. Nuances of Spanish Language Search Marketing

    The country may have customary bargaining in business while the other might not. The language tone and formal use of the language is implemented each country differently. This type of tag is used to accurately determine the language and the country...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: We may find new channels for increased visibility, other markets we can expand into or with this screen shot we can see Sears...