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  1. Mobile Advertising Measurement: Winning the Long Game

    Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. Simply create a new Custom Audience based on a segment of website visitors who...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Anyone uploading their creative content can reach the whole world and even make money. They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As stated above, Kucera draws an important parallel between event marketing and content marketing. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.