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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Marketers know the value of delivering the right message to the right person at the right time, but the increasing complexity of the path-to-purchase makes targeting a continued challenge. Challenges arise in tracking consumers into the offline...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Google now gives the ability to prioritize certain products or segments within the campaign so that retailers can drive traffic to those products without the complexity of having to adjust bids up and down to hope that they might trump others.

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity. Small businesses that are just starting online marketing distrust the newness...

  4. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Due to the scope and complexity of Schema.org, it pays to check the quality of your code with the Google Structured Data Testing Tool. Most likely, these are folks who have successfully implemented the relatively new Twitter Card metadata protocol.

  5. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    We intentionally simplify the complexity of the software because we think writers want to write, and they don't want to be stuck in analytic complexities and the realities of the Web," Besthoff said. With that, InboundWriter is advocating that...

  6. Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

    While mobile search and device fragmentation adds an extra layer of complexity to the forecasting and reporting process, it's great to be able to understand the variance in CTR that occurs between the major devices on the market today, and that...