SEO News

New Complexity

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  1. Why Effectively Measuring Lead Performance in Mobile is Essential

    The metrics used to measure each of these goals vary dramatically, both in type and complexity. If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand...

  2. Government SEO is Broken

    The cost alone of managing this scale may be reason enough to consolidate and rationalize, but a hidden cost is the complexity imposed on citizens who need to navigate the mass of government data to find what they need.

  3. Don’t Neglect Landing Page Analysis

    A common worry here is that an account’s development could become a never-ending march towards increased granularity and complexity that takes the media team far past the dreaded point of diminishing returns and eventually becomes nearly...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    With that said, the very complexity of piracy and the structure and ecosystem of the Internet is a problem in itself, when proposed legislation just can’t seem to hit the mark. Could anti-piracy legislation be a new instrument for black hat SEO’s...

  5. As Twitter Hits New Milestone, CEO Talks Google, Search, Apple, IPO, Privacy

    Apple and Twitter share the common trait of “simplicity in a world of complexity,” Costolo said. New Twitter signups through iOS5 have tripled since Apple released that update. They used the $200 million raised last December for a new data center...

  6. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    The simplicity of getting SEO right requires a great deal of complexity to accomplish. News sites such as the New York Times are altogether a different animal. This problem is most acute on enterprise-level websites with hundreds of thousands of...