I'm a big fan of Google's Coke vs.soda vs.pop survey. Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with...
If you look at one of their ads they don't read, "Coke: best cola soft drink. No, their ads are short and sweet ranging from "Enjoy Coca Cola" to some of the classics "Always Coca-Cola.and "Coke is it!
In May 2011, Coke did a promotion for its 125th anniversary concert with an ad placement on Skype Home. To start, the ad formats will only be available to devices using Windows 8, Microsoft's new operating system.
In an infamously transparent two-part video series, Coke describes their move from “creative excellence to content excellence. Try to “push the envelope,” having original approaches to old-hat issues, taking new stances on age-old standards.
The scenes indoors probably had a Google connection, too, Cecilia and Rex told me: a Coke machine had been installed on a top floor with a Google banner across it, covering the logo. Vince Vaughn, Owen Wilson and other Hollywood stars have been...
Regionalize “voice” to use local terms or slang (e.g.y'all, coke/soda/pop) It's logical to recognize that focusing on the 150 makes more sense than the 5 new conversions, especially since mobile users are more likely to convert.of mobile searchers...
For instance, Coke's Timeline begins in 1886. Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after more than two months of testing.
Not only do you have to type that exact phrase to find it, but Pepsi's Google+ page actually outranked Coke's for a branded search term! How can you play nice with the new update and your existing sharing platforms.
In other words, “Are you a Coke person or a Pepsi person? There are already lots of opportunities for marketers to customize their messaging, placement, landing pages, and the like, for every consumer segment, but the brand managers out there have...
This is not at all unique to Coke, but certainly sets the stage for understanding how the company views and segments its overall marketing. Clark refers to Coke’s “extrinsic” (brand love) messaging as one that creates emotional relationship with...
So, you'll need to click on the link about to see the Coke commercial. Now, Audi will score first by running it's 60-second spot for the new Audi A8 in the first quarter. You travel through space and time as a policeman, villain, Poseidon, alien...
On July 3, I wrote a post entitled, "Is the Google News Redesign a Repeat of the New Coke Disaster? So, perhaps we shouldn't be shocked, shocked that he coined the phrase "scrotumific" to describe the new YouTube homepage layout.
That's greater than the $740 million coming from major marketers like Coke, P&G or Match.com Funny I do seem to have gotten a few new calls selling me things. Facebook is almost passing Google recognition and almost hitting Beatles fame, or so it...
Ford, Coke, Microsoft, Google and Verizon are just some of those advertisers, but as Wired points out it is often hard to see these promoted tweets as they are skillfully integrated into the service. Promoted Trends are a new advertising concept we...
That's why I asked, "Is the Google News Redesign a Repeat of the New Coke Disaster? The Google News redesign was a repeat of the New Coke disaster. Coca-Cola had conducted taste tests before launching New Coke back in 1985, and most tasters said...
Then on Saturday, I asked, "Is the Google News Redesign a Repeat of the New Coke Disaster? Or read what Denise wrote: "The new layout is awful. But I hadn't had my second cup of coffee that morning. So, I admit that I, too, questioned whether...
It's only Saturday, but I already think the Google News redesign is a repeat of The Coca-Cola Company's New Coke disaster in 1985. My third indication that Google was in trouble came from Thomas Claburn of InformationWeek, who wrote "Google News...
Buy them a beer or Coke every now and then. Challenge them to go outside of their normal day-to-day job responsibilities to take on new and stimulating projects. This breaks up the monotony, and also oftentimes can result in new ideas that turn...
Languishing, in a sort of digital limbo for unwanted collectibles destined for the scrap heap, alongside cans of New Coke, Coke II, and a paperweight of AOL's Running Man (the latter of which I was almost tempted to buy), sat Google Buzz.
Like many in the search community, I expected Google's Latest Results to fade out the way New Coke did in the '80s. The reason is simple: it's a brand new vertical and the expectation of smashing success at first pass isn't always realistic.
