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New Coke

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  1. Mobile Landing Page Optimization - 10 Best Practices for Success

    Regionalize “voice” to use local terms or slang (e.g.y'all, coke/soda/pop) It's logical to recognize that focusing on the 150 makes more sense than the 5 new conversions, especially since mobile users are more likely to convert.of mobile searchers...

  2. Searcher Demographics – We Are What We Search

    In other words, “Are you a Coke person or a Pepsi person? There are already lots of opportunities for marketers to customize their messaging, placement, landing pages, and the like, for every consumer segment, but the brand managers out there have...

  3. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    This is not at all unique to Coke, but certainly sets the stage for understanding how the company views and segments its overall marketing. Clark refers to Coke’s “extrinsic” (brand love) messaging as one that creates emotional relationship with...

  4. 2011 Super Bowl Predictions: 'Volkswagen Commercial: The Force' Beats 'Audi - Goodnight Commercial'

    So, you'll need to click on the link about to see the Coke commercial. Now, Audi will score first by running it's 60-second spot for the new Audi A8 in the first quarter. You travel through space and time as a policeman, villain, Poseidon, alien...

  5. Is the Google News Redesign a Repeat of the New Coke Disaster?

    It's only Saturday, but I already think the Google News redesign is a repeat of The Coca-Cola Company's New Coke disaster in 1985. My third indication that Google was in trouble came from Thomas Claburn of InformationWeek, who wrote "Google News...