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New Best Friend

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    As illustrated by the six degrees of separation from actor Kevin Bacon phenomenon, you never know who your friend's friends are. Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    However, there have been countless times I heard people boast that they had "more than 1,000 shares" and are top of a friend's top 10 list. Every day a new list is published with no real business or performance-based metric associated – the new...