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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    However, there have been countless times I heard people boast that they had "more than 1,000 shares" and are top of a friend's top 10 list. Every day a new list is published with no real business or performance-based metric associated – the new...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    During the first week, I analyzed 27 websites hit by our new bamboo-eating friend. That included clients that saw recovery and new companies reaching out to me with fresh hits. I posted my initial Panda 4.0 findings on my blog, based on heavily...

  3. How to Plan Effectively for Content Marketing in 2014

    Twitter needs to be your best friend. News outlets including CNN, Mashable, Forbes, The New York Times, and The Wall Street Journal produce news across multiple industry topics on a daily basis. When was the last time you dug through The New York...