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New Balance

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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. I've actually had cases in which new clients unabashedly have requested new reps specifically because...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ad Group Level Sitelinks: Balance Missing Out With Management The new mobile ad preferences for enhanced campaigns removed the ability to target by device. Plenty of changes have been made on both Google and Bing Ads in the last year as a result.

  3. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The challenge is working on finding the right balance of promotional strategies that will yield the most effective results. The New York Times bestseller "Promote Yourself – The New Rules of Career Success" by Dan Schawbel could easily have been...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Take advantage of real-time bidding and flexible bidding strategies, testing higher positions on an ongoing basis, to find the best balance. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis...