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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    New ad copy writing. So often, ad copy tests are done on the fly – one ad is beating the others, and you need to come up with a new challenger immediately. One idea would be to create a list of people who visited during the holidays but didn’t...

  2. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. The new measures might be welcomed by the entertainment industry, but...

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    And these new views offer better solutions for more effective advertising. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist John Gagnon's SES Denver keynote...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Many organizations send out monthly or quarterly emails with too much information about all the accomplishments they’ve made during that period, such as awards won, projects completed, new hires made, and so on.

  5. Dealing With Onsite Duplicate Content Issues

    New websites may face delays in rankings The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen...

  6. Do Weak Links Reveal Powerful Opportunities?

    To get new information, we have to activate our weak ties. It seems a new feature released by Majestic.com earlier this year offers the opportunity to do just that. In this case, the market is identifying itself – you launch a new product or...

  7. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. If you want to stay relevant and maximize return on engagement in today’s...

  8. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...