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  1. Writing Your Way to the Top of Search and Social Results

    Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content...

  2. "Which Update?" Is the Wrong Question

    After all, there’s no point in buying new tires for your car if your clutch is about to die. If you’ve been the lead SEO on a site for years, you may not see the glaring issues with your own environment and it may be time to get some new eyes on it...

  3. Secret Sauce LoMo Tips for More PPC Sales

    If the mobile game isn't new to you, consider upping your game for local targeting. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information.

  4. 3 Ways to Form More Integrated Social and SEO Teams

    These pain points and ideas can also help your SEO team hone in on new long-tail keywords they can use to generate more genuinely helpful content pieces that will appeal to your audience. Social and SEO teams can sometimes play juxtaposing roles on...

  5. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    What are some of the features included in Bing’s new venture? For the 2014 elections, Bing wants to provide all Americans with an educational opportunity. To do so, the search engine has formed a partnership with Internet Explorer and CNN that...

  6. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    New ad copy writing. So often, ad copy tests are done on the fly – one ad is beating the others, and you need to come up with a new challenger immediately. One idea would be to create a list of people who visited during the holidays but didn’t...