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  1. Writing Your Way to the Top of Search and Social Results

    If you have research and data that will help a writer include words that work best for social networks or tips in email writing, do share it with them! QuickSprout produced an infographic to help writers understand what words work best in different...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I...

  3. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. The explosion of channels and devices has made the opportunity to connect with consumers...

  4. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. The new rules of selling and customer service are...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  7. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...