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  1. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. The new rules of selling and customer service are...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  3. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  4. Google+ Drops Controversial Real Name Policy After 3 Years

    A recent infographic from Leverage New Age Media dives into some of the details surrounding the most popular social networks. Additionally, the research found that not as many brands are active on Google+, leaving the door open for social networks...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can I create location-specific posts for my social networks? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national...