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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The most valuable thing you have is your connections, your network," Zuckerberg said. She explained that part of Facebook's success was from their strategy to take a slow, selective user base, instead of rolling out to the world at large.

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network. Look out world, here comes Russian RTB. Every year the average growth of the real-time...

  5. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society organizations (including human rights and press freedom groups), investors, and academics to protect and advance...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. At the end of January, Facebook announced the...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Girls will buy our jeans to show the world that they've finally achieved the perfect...

  8. 7 Content Marketing Tips to Recover From Google Penguin

    The influencers that you work with are likely to share their post with their network, and they will almost certainly attract natural links and attention. It only took a few months for them to be ranked as one of the top 100 small business blogs in...