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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With these targets we should have been getting in front of our audience with a pretty high rate of success. Our Audience Was Clearly Defined Historical purchase analysis determined this was the audience most likely to purchase our product.

  2. 10 Outrageous Social Media Predictions for 2014

    Reality TV have been using audience influence for more than a decade now, and recently The Voice introduced real-time voting through Twitter. Twitter profiles, Facebook pages and complete online personas will be created for TV and movie characters...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    And history – from the transition to radio, then TV, from network to cable – tells us that advertisers always follow the audience. Now, we'll see if advertisers follow the audience, too. But, according to Kyncl, the audience that most marketers...