Through the acquisitions of 5min Media and goviral as well as significant investments in video, AOL set out to become "the #1 premium curated video network. Some of the new slate of original web series went live that day and the remaining series...
For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...
And its worth noting that Nielsen says that YouTube reaches more U.S.adults ages 18-34 than any cable network. And Jim Henson Family TV will be offering ad-free, exclusive content for a special introductory price of only $2.99/month, or $24.99/year.
The social network is responding to an increasing outcry over the kind of content that its users upload to and Like on its servers. Just as TV news programs often show upsetting images of atrocities, people can share upsetting videos on Facebook to...
And history – from the transition to radio, then TV, from network to cable – tells us that advertisers always follow the audience. In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now...
That's because the comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter.
BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, Adap.tv with 1.4 billion and LiveRail.com with 1 billion. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network deliq...
Twitter Use Drives Up, LinkedIn Stalls in the UK – eMarketerKinetic Worldwide survey finds social network usage was led by Facebook with 72 percent (up from 60 percent two years ago), followed by Twitter at 28 percent (up from 13 percent), and...
Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared by friends in an email, while 18% watched a video because it was shared on a social network.
Taylor Aldredge, in charge of digital and social media for Boston-based Grasshopper, a provider of virtual phone systems, believes hashtags will help bridge the gap for Facebook users with more people outside of their network, which will change...
BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, and Adap.tv with 1.4 billion. Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, Adap.tv with...
GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...
Google sites led the way with 13.1 billion searches (up 11 percent) followed by Microsoft sites with 3.2 billion searches (up 12 percent), Yahoo sites with 2.3 billion (up 9 percent), Ask Network with 536 million, and AOL with 331 million (up 7...
Can an insurance company use crowdsourcing to take a function typically performed by an ad agency and outsource it to an undefined (and fairly large) network of people in the form of an open call? Each time a new spot is produced, we obtain the...
In 2011 the two countries experienced a massive social network user growth of 51.5 percent and 51.4 percent respectively. According to the Nielsen report, more people are engaging with social media while watching TV.
However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion, and Hulu with 1.5 billion. Reach ve seen it, helping them better measure against other...
Creation of premium audience segments for targeting across the network via the FBX. Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends Brands, digital marketers, and publishers can and...
JCPenney, Gap and Nordstrom have all closed down their Facebook storefronts after trying to gain ecommerce revenues through he social network. In September, Google TV ads were discontinued and quietly slipped away, perhaps putting an end to the...
BrightRoll Video Network came in second with 1.8 billion, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion and Hulu with 1.5 billion. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music...
While the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into an online phenomenon.
