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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion, and Hulu with 1.5 billion. Reach ve seen it, helping them better measure against other...

  3. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Creation of premium audience segments for targeting across the network via the FBX. Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends Brands, digital marketers, and publishers can and...

  4. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    BrightRoll Video Network came in second with 1.8 billion, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion and Hulu with 1.5 billion. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music...

  5. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    While the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into an online phenomenon.

  6. Twitter Year in Review: Top People, Trends & Events of 2012

    Users can then share their top tweets and topics, or the entire infographic, with their own network, as SEW author Bryan Eisenberg did above. NFL and Nascar dominated in the sports category, while Family Guy and Big Brother generated the most...