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Network Theory

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our theory: We got in front of the right people (moms over the age of 30). Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Since, in theory, someone who has been to your site and familiar with you is more likely to convert, this type of targeting can be very effective. RLSA uses the same remarketing lists and management as Google Display Network remarketing.

  3. Google as Your Identity Provider: Where Are We Now?

    The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible probability, the NSTIC is here readied and in go mode. Finally there is security, the one strong door...

  4. The 5-Step Plan to PPC Prioritization for Maximum Profits

    This will also help weed out the tactics that could work well in theory, but might amount to only small gains despite a large time investment. In the case of this example, we’ll focus on the following four sample tactics that tie into the bigger...

  5. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Although we haven’t completely figured out what’s going on here, it seems to support the theory that Google is actually looking at multiple sources and trying to use as many verified data signals as it can to leverage brand results and surface...

  6. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    However, I think the way to interpret the data and part of the reason why users have not overwhelmingly turned to social in many of the scenarios we have been told they will do so in droves, is because social as a dominant information retrieval...

  7. Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play

    Familiar with the transistor, Moog experimented with the theory voltage could be used to control frequency. Synthesizer,' it turns out, refers to the synthesis embedded in Moog’s instruments: a network of electronic components working together to...

  8. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In 2006, the company announced Google Romance, a place where you can post all types of romantic information and, using Google’s Soulmate Search, get back search results that could, in theory, include the love of your life.

  9. Yahoo Study Seeks Algorithmic Answer to ‘Six Degrees of Separation’

    Over the course of the last decade, as Watts has studied small world theory, he’s seen the attrition rate rise to its current high of about 90 percent. Topological small world studies take a look at the network as a whole and attempt to determine...