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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: Twitter Ads: Twitter is finally getting serious about advertising.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. Custom Audiences allows marketers to retarget...

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    RLSA only works for the search network, so it's preferable to separate remarketing for search and display. Also, set campaigns to search only network as a best practice. RLSA uses the same remarketing lists and management as Google Display Network...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. On the Google Display Network, all keywords are considered broad match only.