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  1. 5 Social Media Advertising Trends to Watch for in 2014

    It followed the general format pioneered by the search engines through PPC. So, how does all of this tie in to Facebook? In short, using Facebook's IPO and subsequent development boom as an example, it is safe to assume we should expect big things...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    First we saw the rise of mega platforms like Facebook and Twitter. Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. Advertising and PPC has a Shifted Relationship...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming together to create the site. Just show the long, horizontal bars to your web developers or network administrators, and they can help.

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Facebook Facebook is the most popular mobile app in the U.S.used actively by 76 percent of smartphone owners so from a mobile perspective, it's arguably as important as Google. All the SEO basics matter here in terms of getting your branded content...

  5. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...