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  1. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Only 3 percent of SMBs say PPC is effective, and many don't understand the difference between traditional search ads and remarketing ads. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and...

  4. PPC Management Operations: The Ultimate Guide

    Site exclusions are to the Display Network what negative keywords are to paid search ads. These advertising options can fall by the wayside in favor of regular search network campaigns. When you're advertising on the Google search network, it...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    It followed the general format pioneered by the search engines through PPC. The social media network saw changes across the user interface on desktops and mobile devices. While this isn'tan ad unit on Google+, it allows brands to take quality...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. Advertising and PPC has a Shifted Relationship with SEO Keyword data is still available for advertisers using PPC on...