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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now the social network is planning to crack down on these calls to action, calling the practice "like-baiting. While Facebook says it is responding to user requests, the fact is that now if businesses want exposure on the social network, they are...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Contact contributors in your network to learn more about their experience, and ask for a...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Google makes more money from ads with a high probability of being clicked, and that are positioned prominently on SERPs and across the network. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. We can post videos, do a print and social campaign, and create a positive image for...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to the Network report under the Audience section of Google Analytics. Check out his post on segments when you're done reading this one. Check out John's work on segments to learn more about segmenting...