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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. Although search and social elicit different behaviors, they have a strong impact...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Today, diversification is a major trend: depending on who you're targeting...

  3. Could Bing Ever Overtake Google in Search?

    Taking away the keyword referral data from website owners was one big step, and depending on the Knowledge Graph more to populate search results is another big step. Knowledge Graph Microsoft has a real opportunity to influence searcher behavior...

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Now if you were to chart everything I just told you, you'd likely get a graph more complicated than this Local Search Ecosystem chart. Finally, one really awesome thing about search retargeting is that people in certain audience segments can be...