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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But if your content is good enough and gets shared through a large network of industry professionals, the links will happen. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  2. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Therefore, if the network is a bad one or the affiliate marketer uses "black-hat...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Voices and the Yahoo Contributor Network: On July 31, Voices.Yahoo.com will be shut down and at the end of August, Contributor.Yahoo.com closes. In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. The presented announcement is available on the AdWords Blog. Google's announcements today demonstrate a committed focus to...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. That same marketer could build rapport and reduce...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Maybe record some behind-the-scenes footage for our blog or whatever.

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Use it as is or modify it yourself if you see a network that's missing. This segment allows users to identify visitors who have started a visit on your website as a result of a social media network. Get a better idea for how your community...

  8. The Role of #Hashtags in Social Media and Search

    This is an easy way to identify popular streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network. One blogger recently ranted in a blog post about how...