SEO by the SeaInteresting discussion about what it means to be a "high-quality" publisher and whether AdSense should change it's rates based on such metrics. Google Quality Scores for Publishers: The Carrot and the Stick?
That said, we have been made aware of some practices from a specific publisher that are not compliant with the guidelines, best practices and principles put in place by Bing. As a result, the relationship with this publisher will be terminated.
As quality improves, so does incentive to embed the content and generate returns for the publisher. Branded content could emerge as a winning advertising model, as online video mirrors the trend of blogging and as small businesses have become...
owned and operated properties and publisher networks in the U.S.and Canadian markets. The work that has been done will go a long way to drive better performance for our publishers and advertisers. David Pann, General Manager, Microsoft Advertising...
But a program that can rotate offers through a publisher's site and determine the best conversion could create a definite improvement. Then add the same thing on the vendors end -- optimizing their offers and creatives to the various publishers...
Concerns of publishers wary of giving away their content to Google for free have always been met with the response that Google is simply making it easier for people to find the publisher's content. So what happens if Google stops sending searchers...
Yahoo to Allow Publishers to Improve its Search ResultsIn another move toward openness, Yahoo is creating a platform to allow site owners to create plug-ins that its visitors can add to their Yahoo search accounts to see enhanced listings from...
Microsoft-Yahoo: No Mention of Publisher DealsWith all the news about Microhoo, no one's mentioned how current content deals with publishers might change -- for better or worse. Marketers in a Social Network World, Chris Brogan
Rather than view AdSense as a way to earn a few percentage points of additional revenue for unsold ad space, site publishers of all sizes have started using AdSense and ads from the relatively newer, and still text-only, Yahoo Publisher Network as...
Microsoft Claims Google Gets Too Much CreditBrian McAndrews, senior vice president of Microsoft's Advertiser Publisher Solutions Group stated during a panel discussion at the Web 2.0 Summit in San Francisco Thursday that Google is getting too much...
On content networks, such as Google AdSense and the Yahoo Publisher Network, the click fraud rate was 25.6 percent. Click Forensics' numbers come from the Click Fraud Network, a group of publishers organized by Click Forensics to share PPC data...
Small is the New Big, Yahoo Publisher Network Blog Atlas Institute: Don't Just Count the Last ClickA study from aQuantive's Atlas Institute looks into the effect of overlap of ads, either across publishers or across multiple ad placements.
The Ultimate Deadline, Yahoo Publisher Network Blog Google Testing AdSense for VideoGoogle has announced a pilot with a small group of publishers to insert streaming video ads into publishers' video content.
Miva Usurps Google in the Publishing IndustryMiva’s focus on certain verticals and web publishers allows it to make better contextual matches, compared to more broadly applied publisher networks. McClatchy to Bolt from GMT Network to Yahoo, ClickZ
Yahoo News Partners With Major Newspaper PublisherThe McClatchy Company, third largest newspaper publisher in the United States, will provide International news for the Yahoo News platform. Yahoo Launches Mobile Publishers ServicesYahoo is...
Convera Offering New Search ToolsThe Convera Publisher Control Panel is designed to help publishers integrate vertical search tools into their sites. Ask.com Renews Deal with LookSmartAsk.com will renew its license with LookSmart AdCenter for...
Convera Offering New Search ToolsThe Convera Publisher Control Panel is designed to help publishers integrate vertical search tools into their sites. Google Content Will Report Publishers, Allow Separate BiddingThe New York Times reported today...
Yahoo Publisher Network’s Trojan Horse, TechCrunch IndustryBrains Continues to Grow VerticallyIndustryBrains has announced partnerships with seven new content publishers in several verticals. Ask.com Renews Deal with LookSmartAsk.com will renew its...
Things to Think About Widgets, Yahoo Publisher Network blog Right Media launches RMX Direct for publishers, DMNews These kinds of strategies, both for SEO and shopping search, have been adopted by many large retailers at this point, and the ideas...
Text Link Ads (TLA) sells text advertisements on web sites and RSS feeds, they also have a publisher network where small publishers can earn money selling TLA ads on their own site. The second is that some (I believe many) AdSense publishers will...
