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  1. PPC Content Advertising: The Latest Tips and Best Practices

    Keyword-targeted: "Google, please place my ad on web site pages anywhere in your content network when those pages include all or most of these keywords. Vacation travel Holiday destinations Tourist attractions Family vacations franklincountytimes...

  2. Setting up PPC Campaigns 101, Part 2

    If you plan to start with Google, take a look at this post on uploading AdWords campaigns into Yahoo and MSN. You can use these steps to set up on other networks if you choose, but ideally each network should be configured separately.

  3. Better Targeting = Better Leads -- Demographics for SMBs

    If you're running content network ads, you can also use site targeting to show your content ads only on sites that fit your demographic profile. I'll post a comment to this article as soon as I have info on what shape and form that will take.

  4. Build Your SEM Network -- Get LinkedIn

    Like the sometimes-questionable Yahoo Answers, but without the "sometimes-questionable" part, LinkedIn has an answers section to the site where one person can post a question and get feedback from your linked network.

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  5. SearchDay: Awesome Ad Groups: Small is Good

    Twas the Monday After the Yahoo Shareholder Meeting Posted by Nathania Johnson Aug 4, 2008 The Yahoo shareholder meeting has come and gone without much fanfare, thanks to the settlement between the Yahoo board and Carl Icahn to keep the current...

  6. Yahoo! and Newspaper Consortium Expand Ad Partnership

    This strategic alliance creates the newspaper industry's most comprehensive and integrated online advertising network. Network. The newspapers in this consortium include major market dailies such as the Atlanta Journal-Constitution, The Commercial...