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  1. Mobile Advertising Measurement: Winning the Long Game

    Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network. Here is a list of other common events mobile app marketers are measuring to gauge the performance of...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Grow your influencer network before you need them. Performance Measurement Optimization Track everything! Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Unlike the Search Network, you have a great deal of control over...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to the Network report under the Audience section of Google Analytics. How to Use this Segment: Apply all four segments to any report where keywords are important, such as a keywords performance reports...