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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). Just when you think you have the Google Display Network (GDN...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Custom Audiences allows marketers to retarget Facebook users who earlier visited...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs across engines like Google and its mobile network, Bing and...

  4. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Competition - Global search queries - Local search queries - Ad ratio - Google search network - Ratio in search queries - Approximate CPC - Local search trends Location and "Google"/"Google and search network" can be chosen, however language cannot...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    This revelation affects everything from targeting strategy to mobile ad creative. For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to...