So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. And its worth noting that Nielsen says that YouTube reaches...
On the negative side, Google+ is a platform for content delivery more than a way to “business network. Which social network is the best for B2B marketing? Google+ is becoming the next big social network for business.
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. Nobody knows how popular Graph Search will become, but it's hard to ignore a social network the size of Facebook.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.
This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared...
It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. That's a pretty big step for self-service advertising, and for the...
The social network today unveiled its redesigned, mobile-inspired look that puts a much bigger emphasis on visuals. Ad fatigue was already an issue on Facebook and with a more image centric format advertisers are going to need to pay extra...
GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...
Yahoo said the deal would enable it to expand its network, so that users of its sites would see ads that were more meaningful to them. In our view anything that expands the reach of the Adsense network is great from a buyer's perspective.
JCPenney, Gap and Nordstrom have all closed down their Facebook storefronts after trying to gain ecommerce revenues through he social network. This was all part of an aggressive effort to restructure the company and grow advertising revenues...
Karen McGrane’s book, Content Strategy for Mobile, details the push toward more flexible and malleable content. Browse Pinterest to network with bloggers in your niche. Short, emotional (Twitter/mobile)
If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning conversion rates from mobile device sources. On the right side, we see great opportunity to target Yelp in the...
For the purposes of this list, I set up the bracket so that contributors could only unlock one achievement per social network. Therefore the #Runnerup achievement would be awarded to the next eligible author, to reflect exceptional engagement in a...
Targeting, measurement, and reporting for video ads on YouTube and the Google Display Network are integrated into AdWords. Google simplified the buying of video ads on YouTube and the Google Display Network with AdWords for video.
An ad's historical performance on a particular site (Display Network only) Performance by targeted device (desktop, mobile, tablets, etc. Conversion data should always be the core driver in determining ad success or failure, but it’s generally...
Effective reach measurements are typically straightforward and are easy to measure as the data deals with the reach and delivery of ads, easily captured through third party tracking tags or passed through by the publisher or ad network themselves.
Google Display Network The new offer extensions appear in the ad content and are specific to coupons, discounts, rebates, etc. Mobile ads can show up to two additional links. For example, serve a specific ad based on site content, or shopper...
These findings are in line with mobile call duration statistics across our call measurement network. Marketers have an opportunity to influence these searchers with the right mobile content as more than 50 percent say they clicked on an ad because...
