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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. She checked in with the social group before leaving for the day, and they were in full crisis management mode.

  4. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    RLSA uses the same remarketing lists and management as Google Display Network remarketing. RLSA only works for the search network, so it's preferable to separate remarketing for search and display. In the Shared library, under audiences, two list...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    This data is not opted in but are live which helps her customers achieve a “targeted display”. At SES New York, time management was essential. While many companies were at SES to network, the staff at this search platform and data company are no...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  8. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, if you're considering testing Interest Category Marketing on the Display Network, first do some research and then you can approach management to make your case: I’ll be testing out Interest Category Marketing on the display network.