As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. Speak to other channel managers or the director of marketing to get to the root of the issue and jointly seek a solution.
In April, some PPC managers were outraged when Google announced that using the ‘rotate evenly’ setting indefinitely can inhibit performance and serve poor quality ads. Yahoo had issues with management turnover (remember Scott Thompson’s resume fiasco?
Here's a look at the 16 SEM managers you will come in contact with during your career. Have you met any of these SEM managers? The Over-Reactor is quick to hit the panic button and get upper management to freak out over pretty much nothing.
Other Channels: If team leaders or managers of other channels are present, get an update on what is going on with their channels. Getting the buy-in will be much simpler when both you and your managers are clear on the end benefits.
My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and prioritize them for everyone’s benefit and to inspire Google to offer more transparency.
Daily reading and study is just as important as active management for PPC managers to maintain their knowledge and skills. PPC managers have talked about attribution for years as an analytical data point -- something to be discussed and shared with...
To illustrate with a bricks and mortar analogy, the 'last click' attribution model is a bit like patting the customer service team on the back every time a sale is made, but ignoring all the efforts of the product designers, manufacturers, brand...
The major updates to AdWords Editor are for those PPC managers who are utilizing AdWords to its full extent with mobile targeting, display ads, and remarketing. In both cases, there are many features for PPC managers to be excited about.
These are great time-savers for PPC managers. You'll find the Segment option just under the Campaign Management tabs (Ad Group, Ads, Keyword, etc. Network: Google Search, Search Partners, and Content.
Microsoft adCenter is readying some new features for PPC managers. After the Search Alliance transition is completed, all advertisers will be able to apply for access to the adCenter application programming interface (API) to automate PPC management.
Let's face it, even the most hands-on PPC managers have a finite amount of time available to manage accounts. When You Want to Minimize Account & Bid Management Time Even if you're using automated bid management tools, squeezing maximum ROI out of...
It's much less common for PPC managers to have segmented targets. Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research...
Global scorecards are an effective way to "motivate" local managers to participate in your search efforts. Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics...
In-house PPC managers also need certification. Whether you're new to Google AdWords PPC account management or have been working with AdWords for years, you may not be a certified Google AdWords Professional.
Group managers can utilize RSS by adding an ATOM feed, RSS feed or a web site URL. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.
Google Enigma: Code Cracked by CarrNick Carr asks the question every forward-thinking executive has top of mind: Should innovation-minded managers view Google as an exemplar – or a freak? SEO for Reputation ManagementOne way to combat the threat of...
Internet Advertisers Want Sales Not BrandingWebmaster World"The report also states that organic search SEO [search engine optimization” is still the preferred way to spend marketing budget dollars, with 9 out of 10 senior managers either...
Yahoo names new managers. Search Engine Brand Management.iMedia Connection Apr 15 2006 10:24AM GMT I reported earlier this morning that some scam artists are using DNS Cache Poisoning to redirect your PPC and organic listings to other pages.
Vendor representation included Dave Carlson of GoToast, now a subsidiary of eonMedia, a do-it-yourself bid management and tracking solution for agencies or in-house online marketing managers, Greg Byrnes of SendTraffic.com, and Kevin Lee of Did-it...
Bidding Managers http://searchenginewatch.com/subscribers/toolbox/index.html#bid These are BidRight, ClickPatrol, GoToast, PPCBidTracker, PPC Management, SavePerClick and Sure Hits. PPC Bid Management Software Showdown Kalena Jordan's put together...
