SEO News

Network Management

RSS
  1. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms.

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Sell-side platforms: Have their own interface, allowing management of advertising...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British...

  4. PPC Management Operations: The Ultimate Guide

    Google Display Network Management When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The tools to consolidate management of these channels simply don't exist – that or the channels...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Get a better idea for how your community management efforts are paying off with social media as a whole, or save a copy of this segment for each social network to see where the core of your community plays the most.

  7. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Your best bet, if you handle critical data is to get a good security professional to review your site and suggest best practices for site monitoring and best risk management. If not, then remove them; find a network that blocks these scripts or...

  8. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    In the "bad news" bucket, there‘s reputation management. Talk about reputation management: New York City mayoral candidate Anthony Weiner resigned from Congress in 2011, following a sexting scandal involving women he met online and inappropriate...

  9. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    RLSA uses the same remarketing lists and management as Google Display Network remarketing. Also, set campaigns to search only network as a best practice. RLSA only works for the search network, so it's preferable to separate remarketing for search...

  10. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Beware: this can seriously backfire and potentially cause severe reputation management problems. While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or...