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  1. Introducing the Local Marketing Adoption Curve

    You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Well, you should optimize your local marketing efforts based on a more refined understanding of how your customers...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Consider grouping your keywords into buckets like, "high-intent," "medium-intent," and "information-seeking.

  3. The Role of #Hashtags in Social Media and Search

    This is an easy way to identify popular streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network. Distribute Breaking News, Emergency Instructions and...

  4. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...

  6. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    Facebook is now able to offer mobile users the same information within their far more widely adopted network. What To Do: Optimize your local Facebook presence by encouraging check-ins, offering incentives for reviews, building engagement on your...