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  1. Search Engine Users Dislike Personalized Search But Like the Results

    Google, for example, has been using contextual signals to offer up more relevant results since 2005. Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization.

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Privacy, accountability, network neutrality, and the 80% of the world that doesn't have access to the World Wide Web his top concerns.

  3. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. In addition, Google offers what it calls content advertising: online...

  4. SearchDay | The Future of Affiliate Marketing

    Continue reading adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads Posted by Nathania Johnson May 26, 2009 Earlier this week, Microsoft's adCenter launched a contextual ad network, Content Ads.

  5. SearchDay | Before You Start Link Building

    Meanwhile, semantic search engine hakia has also launched their contextual ad network, dubbed CONTEXA. Microsoft, hakia Launch Contextual Ad Networks Posted by Nathania Johnson May 21, 2009 Two new contextual ad networks are available for online...

  6. Maximum PPC

    Content of contextual search initiatives have evolved in recent years as well. When you opt-in to the search network (as long as there's a local business listing) you can upload a local business ad. The combination of ad serving and search...

  7. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  8. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. Dubbed "MySpace MyAds," the new platform allows anyone to create banner ads and use the...

  9. What Can TV Learn from Search?

    Contextual ad placement can be effective in search where a query can serve as a proxy for user intent. Albeit, low volume/high margin television advertising makes this easier to police than the billions of long tail contextual ads served online.

  10. SearchDay: Google AdWords Editor a Great Tool for Content

    CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsTime is money, and these two tips will free up many moneymaking hours for you. Social Networking on Mobile Phones is Hot in the UKPosted by Nathania JohnsonAlmost...

  11. Google Responds to FTC's Self-Regulatory Principles

    In essence, then, our contextual advertising allows for the delivery of advertisements based on search queries or our analysis of the content of a web page being viewed. As currently drafted, the proposed principles would apply to contextual...

  12. Tips for Google Site and Category Exclusion Tool

    Targeting Google AdWords contextual advertising campaigns just got easier. You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks.