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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. But if your content is good enough and gets shared through a large network of industry professionals, the links will...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Moving into 2014, this race to create new social media networks and advertising platforms to support them will create an interesting dilemma for advertisers. Now social networks are up to the same tricks – only in a far more aggressive (nay...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. In the last couple of years, visual content from networks like Pinterest, Instagram, and various...

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This renders the open APIs that networks such as Facebook and Twitter have pretty ineffective when it comes to these specific issues. Step 1: Measuring on Social Networks Some of the issues that arise in documenting content spread effectively on...

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    The bad thing for you is, they give your users nasty viruses and they can also be used to deliver payloads into your site that could be used to take your site out of the rankings or even get into your internal networks, not to mention use your...

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    For example, Google Analytics can show you what social networks are your top referrers, and that’s a great place to start. Just because you keep hearing about the top handful of social media networks doesn’t mean that’s where your audience is and...

  7. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    Google, arguably the most important internet ad broker, said the "Best Practices for Ad Networks to Address Piracy and Counterfeiting" would "maintain and post policies prohibiting websites that are principally dedicated to selling counterfeit...