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  1. Know Your Platforms: AdWords vs. AdWords Express

    AdWords gives you the ability to show up on Google.com, the Google Display Network, and Google Maps. AdWords: If you are looking for robust online advertising – inclusive of text, animated and/or static banners, and engaging video formats – AdWords...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...