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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on...

  5. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. In August 2013, the duration of the average online content video was...

  6. Google Display Network Remarketing: Convert The Prodigal Shopper

    What is Google Display Network Remarketing? Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers...

  7. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    This post will cover how you might wind up the victim of a Google malware warning, selling Viagra off your .gov, or allowing access to your internal network via your printer. The bad thing for you is, they give your users nasty viruses and they can...