SEO News

Network Google Ad Display Content Campaigns

RSS
  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. The data that I’ve provided here support the fact that tablets...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  5. Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

    It's still amazing to see marketers taking an AdWords account, duplicating a search campaign, turning the campaigns setting to “Display only,” then considering their GDN work done. Search campaigns have lots of negatives to fend off irrelevant...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Google Display Network Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed. In limited release, display ad creative can be dynamically generated to specific users or...