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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. By simply appending Facebook's tracking pixel, you can now segment website visitors...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. A significant part of that business involves being able to monitor...

  6. New Targeting & Tools for Small Advertisers on Twitter

    It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. That's a pretty big step for self-service advertising, and for the...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...