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Network Effects

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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Use it as is or modify it yourself if you see a network that's missing. This segment allows users to identify visitors who have started a visit on your website as a result of a social media network. Get a better idea for how your community...

  2. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    The picture and name are not presented in search results, any AuthorRank is lost, and the company loses the reach of that employee's G+ network. If they switch industries, the content remains and is exposed to the new contacts in their Google...

  3. The 5-Step Plan to PPC Prioritization for Maximum Profits

    In the case of this example, we’ll focus on the following four sample tactics that tie into the bigger goal of maximizing profits from Google’s Display Network: Thus, for each opportunity you have outlined, list the potential “side-effects” as well.

  4. Why Quality Score is One of the Least Important AdWords Metrics

    Search network computers, mobile phones, and tablets. Google search vs search network partners (if partners performs worse than Google). Display network computers, mobile phones, and tablets. Yet the marketing scare tactics have us all running...

  5. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, and Adap.tv with 1.2 billion, Hulu with 1.1 billion. Time spent watching video ads totaled 3.5 billion minutes, with BrightRoll Video...

  6. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    At that time, there was no Facebook Open Graph; no Google Plus network. Who could have predicted that Google would start a social network with a +1 social plugin of their own, meaning interaction with that element could imply permission for cookies...

  7. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Indeed, Josh Shatkin Margolis of search retargeting company Magnetic, confirmed with Search Engine Watch that, hypothetically speaking, unscrupulous companies could take the referrer data from search and retarget a user cookies with ads related to...

  8. Do Marines Need A Few Good Tweeters? Pentagon Wants Social Media Experts

    No doubt the platforms are being used by terrorists, criminals and other sordid types - the restrictions for the military using social network sites becomes understandable - beyond just the obvious alerting enemies who monitor them for 'loose lips.