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  1. The United States of Google: Mapping Google Usage by State

    As an advertising network that serves billions of online advertisements per month, Chitika collected data for this study from user agent info provided by web browsers when it served an ad impression. The effect of each independent variable, for...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    All the SEO basics matter here in terms of getting your branded content indexed by Google and other engines (e.g.special attention to keyword strategy, category selection, page name/URL, and About page description will all serve to not only boost...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Finally, one really awesome thing about search retargeting is that people in certain audience segments can be excluded from seeing ads in the search network. After a bit of technical wizardry (because I needed my account rep's assistance to get...