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  1. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division, tweeted yesterday that the purpose of the acquisition is to “power highly targeted manufacturer and private label coupons. Some other exemplary applications of the techniques...

  2. Facebook Offers Small Businesses $50 in Advertising Credits

    Facebook recently partnered with American Express OPEN (the company’s small business division) to give cardholders Facebook advertising credits as a potential points reward. Facebook takes word-of-mouth marketing and makes it work at scale,” she...

  3. Facebook and Nielsen Team Up for New Advertising Initiative

    Facebook is an increasingly vital link between consumers and brands," said John Burbank, CEO of Nielsen's online division. Facebook is entering into a partnership with Nielsen for a new advertising offering on the social network.