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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element of distribution control within AdWords. But you should consider skipping this distribution option for now or monitoring...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? Regular, helpful content targeted at your audience. Today, diversification is a major trend: depending on who...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. The main thing you have to remember though is that it’s not about your audience, it’s...

  4. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    For example match your content and assets distribution to: Create a specific piece of content, survey or report for distribution at the event. Share insight and content before the show and utilize social media as an anchor for your show content and...

  5. Conflicting PPC Trends: What They Mean & How to Fix Them

    New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. This may indicate that you're speaking more directly to your target...

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Cross-link and cross promote each piece of content using the target keyword in anchor text on each platform and distribution network. Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post...